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      Membership Promotions

      How to Create and Manage Promotional Periods

      What Are Membership Promotions?

      Membership promotions allow you to offer discounted rates for a specific initial period of a membership. This can be particularly useful for:

      • Encouraging trial customers to commit to longer-term memberships
      • Running special promotions
      • Incentivizing customers using block card to switch to membership

      Setting Up a Membership with a Promotional Period

      1. Create a New Membership: Begin by creating a new membership. For detailed instructions, refer to our guide on How to Create New Memberships.
      2. Enable Promotional Periods:
        • Locate the option to enable promotional periods.

        • Select the duration of the promotional period in weeks or months (depending on the selected membership interval). 

      Note: The promotional period cannot exceed the total duration of the membership. 


        • Enter the discounted price for the promotional period. The promotional price can be set anywhere between 1€ and the regular recurring payment amount. 

      Note: To ensure successful verification of the customer's payment method for future membership charges, the price must be at least 1€ when paying online.

      Configure Payment Settings

      Ensure the following settings are correctly configured:

      • Invoice Due Date: Set to "Membership Starting Date" to align billing cycles.

      Note: Partial periods are not possible for memberships with promotions. You can only use full periods for promotional memberships that have a an invoice due date with the setting "membership starting date". 

      • Automatic Extension: If enabled, subsequent periods after the promotional phase will be billed at the standard rate. 

      Ways to Use the Membership Promotions

      Here are a few common scenarios where offering a promotional period can be especially effective.

      1. Trial Conversion:

      • Case: A customer has signed up for a trial month and you're looking to convert them into a long-term member. To make the transition more appealing, you can offer a discounted rate for the first few months of a full membership.

      • Example: Annual membership at €50/month

        • Promotional period: First 3 months at 50% off (€25/month)

        • From month 4 onwards: €50/month

      2. Special Event Promotion:

      • Case: During special campaigns like Black Friday or New Year promotions, you can attract new members by offering an extremely low entry price for the first month.
      • Example: Annual membership at €50/month
        • Promotional period: First month for €1
        •  From month 2 onwards: €50/month

      3. Block Card to Membership Conversion

      • Case: Encourage customers who currently use block or time cards to switch to a recurring membership. 
      • Example: Annual membership at €50/month
        • Promotional period: First 2 months at €25/month
        • From month 3 onwards: €50/month

      How are the Discounts Visible for Your Customers? 

      Customers will see the promotional pricing clearly displayed

      • On the Marketplace Profile: Promotional prices are listed alongside standard rates.

      • In the Booking Widget: Detailed information about the promotional period is provided here: