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Membership Promotions

How to Create and Manage Promotional Periods

What Are Membership Promotions?

Membership promotions allow you to offer discounted rates for a specific initial period of a membership. This can be particularly useful for:

  • Encouraging trial customers to commit to longer-term memberships
  • Running special promotions
  • Incentivizing customers using block card to switch to membership

Setting Up a Membership with a Promotional Period

  1. Create a New Membership: Begin by creating a new membership. For detailed instructions, refer to our guide on How to Create New Memberships.
  2. Enable Promotional Periods:
    • Locate the option to enable promotional periods.

    • Select the duration of the promotional period in weeks or months (depending on the selected membership interval). 

Note: The promotional period cannot exceed the total duration of the membership. 


    • Enter the discounted price for the promotional period. The promotional price can be set anywhere between 1€ and the regular recurring payment amount. 

Note: To ensure successful verification of the customer's payment method for future membership charges, the price must be at least 1€ when paying online.

Configure Payment Settings

Ensure the following settings are correctly configured:

  • Invoice Due Date: Set to "Membership Starting Date" to align billing cycles.

Note: Partial periods are not possible for memberships with promotions. You can only use full periods for promotional memberships that have a an invoice due date with the setting "membership starting date". 

  • Automatic Extension: If enabled, subsequent periods after the promotional phase will be billed at the standard rate. 

Ways to Use the Membership Promotions

Here are a few common scenarios where offering a promotional period can be especially effective.

1. Trial Conversion:

  • Case: A customer has signed up for a trial month and you're looking to convert them into a long-term member. To make the transition more appealing, you can offer a discounted rate for the first few months of a full membership.

  • Example: Annual membership at €50/month

    • Promotional period: First 3 months at 50% off (€25/month)

    • From month 4 onwards: €50/month

2. Special Event Promotion:

  • Case: During special campaigns like Black Friday or New Year promotions, you can attract new members by offering an extremely low entry price for the first month.
  • Example: Annual membership at €50/month
    • Promotional period: First month for €1
    •  From month 2 onwards: €50/month

3. Block Card to Membership Conversion

  • Case: Encourage customers who currently use block or time cards to switch to a recurring membership. 
  • Example: Annual membership at €50/month
    • Promotional period: First 2 months at €25/month
    • From month 3 onwards: €50/month

How are the Discounts Visible for Your Customers? 

Customers will see the promotional pricing clearly displayed

  • On the Marketplace Profile: Promotional prices are listed alongside standard rates.

  • In the Booking Widget: Detailed information about the promotional period is provided here: