Automated Marketing Communication

Automated communication (e.g. via email) helps you reach out to your customers regularly and personally, save time and resources, and automate your marketing activities – without having to take action every single time.
With the new automations, you can make your marketing communication even more targeted and ensure that your customers feel seen, motivated, and connected.

Starting now, you have access to three new triggers that allow you to create personalized and effective automated emails:

💪 1. Product Purchase Emails

Automate your communication after a customer purchases a product – for example, after buying a trial offer, a membership, or a special workshop.
This allows you to guide your customers through their personal journey in a meaningful and structured way.

Example for a 30-day trial:

• Immediately after purchase: “Welcome to your trial! We’re excited to have you with us for the next 30 days.”

• After 7 days: “How was your first week? Find your favorite classes and keep up the good work!”

• After 14 days: “Halfway there! You still have two weeks left to explore – book your next session today.”

• After 30 days: “Your trial ends today – don’t stop now! Continue your journey with one of our memberships.”

Other use cases:

• After a customer purchases a special workshop pass: automatically send a reminder email with all class details.

• After purchasing a membership: send a welcome email with key information and benefits for members.

💡 Tip: By combining multiple emails (e.g. “1 day after purchase,” “7 days after purchase,” “14 days after purchase”), you can create complete communication sequences – so-called customer journeys.

🎉 2. Milestone Emails

Reward and motivate your customers for their loyalty and consistency.
With milestone automations, you can automatically send messages as soon as a customer reaches a certain number of visits – for example before or after their 1st, 5th, 10th, 25th, or 100th visit.

Example use cases:

• 1st visit: “Welcome to the studio, [Name]! We’re so happy to have you. Hope you enjoyed your first class.”

• 5th visit: “5 visits already – great job! Keep your flow going, you’re on the right track.”

• 10th visit: “10 visits – wow! Thanks for being so consistent. You’re an important part of our community.”

• 25th visit: “25 visits – that’s worth celebrating! As a thank-you, a small gift is waiting for you.”

How to build a customer journey:
Create multiple automations for different milestones and guide your customers step by step along their journey.

💡 Tip: These emails are great for creating motivation and a sense of belonging – perfect for building long-term loyalty.

🎂 3. Personalized and Branded Birthday Emails

Surprise your customers on their birthday – automatically and personally.
You can create different birthday emails for different target groups, for example:

• Members:
  “Happy Birthday, [Name]! Thank you for being part of our community. To show our appreciation, we’re giving you 20% off your next workshop – and a small surprise is waiting for you in the studio next time you visit. We wish you a wonderful day and can’t wait to see you again soon!”

• Occasional visitors:
  “Happy Birthday, [Name]! We wish you a wonderful day – maybe you’d like to celebrate with a yoga class at our studio?”

Your options:

• Decide when the email should be sent – e.g. on the birthday or a few days before.

• Use a professionally branded email layout with your logo and images instead of plain text.

• Add a voucher or discount code to encourage engagement.

💡 Tip: Birthday emails are simple but highly effective touchpoints to strengthen customer relationships and create a positive brand experience.

🚀 Activate the Communication Extension now

Automated emails are part of the Communication Extension in the Eversports Manager.
Once activated, you’ll get access to all automations and can take your studio communication to the next level! 💪💪

👉 Learn how to activate the Communication Extension here.