New: Automated Marketing Communication

Automated communication (e.g. via email) helps you reach out to your customers regularly and personally, save time and resources, and automate your marketing activities – without having to take action every single time.
With the new automations, you can make your marketing communication even more targeted and ensure that your customers feel seen, motivated, and connected.

You have access to four new triggers that allow you to create personalized and effective automated emails:

🤸🏻‍♀️ 1. An Activity's n-th visit

With this trigger, you can...

select one or more activities (e.g. “Yoga for Beginners”, “Reformer Pilates”, or “Handstand Workshop”),
define which visit of the chosen activity (e.g. 1st visit, 5th visit, etc.)
choose when the email should be sent (e.g. 24 hours before or 3 hours after the visit)

💡 Example use cases

Before the activity visit: provide relevant information for a special workshop (e.g. location, agenda, expectations, teacher intro)
→ “We’re excited to see you! Here’s everything you need to know about the workshop."
After the activity visit: Follow up after the 5th visit and ask for feedback
→ “How did you like your first class? Book your next one here.”
Upsell relevant offers: Promote a personal training when a customer has visited a regular for their 10th time
Milestone: Reward loyalty after multiple visits of a specific class
→ “Congrats on your 5th Reformer class – here’s a special offer 🎉”

💪 2. Product Purchase

Automate your communication when a customer purchases a new product – for example, after buying a trial offer, a membership, or a special workshop.

After purchasing an intro offer: send an "All-you-need-to-know"-email for their first visit
After a customer purchases a pass for a special handstand-workshop: send a reminder email with all workshop details.
After purchasing a membership: send a member welcome email with key information and benefits for members.

💡 Tip: Create an automated customer journey

By combining multiple emails (e.g. “1 day after purchase,” “7 days after purchase,” “14 days after purchase”), you can create complete communication sequences – so-called customer journeys. This allows you to guide your customers through their personal journey in a meaningful and structured way.

Example for a 30-day trial journey:

Immediately after purchase: “Welcome to your trial! We’re excited to have you with us for the next 30 days.”
After 7 days: “How was your first week? Find your favorite classes and keep up the good work!”
After 14 days: “Halfway there! You still have two weeks left to explore – book your next session today.”
After 30 days: “Your trial ends today – don’t stop now! Continue your journey with one of our memberships.”

🎉 3. Milestones (Total visits)

Reward and motivate your customers for their loyalty and consistency.
With milestone automations, you can automatically send messages as soon as a customer reaches a certain number of visits – for example before or after their 1st, 5th, 10th, 25th, or 100th visit.

Example use cases:

1st visit: “Welcome to the studio, [Name]! We’re so happy to have you. Hope you enjoyed your first class.”
5th visit: “5 visits already – great job! Keep your flow going, you’re on the right track.”
10th visit: “10 visits – wow! Thanks for being so consistent. You’re an important part of our community.”
25th visit: “25 visits – that’s worth celebrating! As a thank-you, a small gift is waiting for you.”

How to build a customer journey:
Create multiple automations for different milestones and guide your customers step by step along their journey.

💡 Tip: These emails are great for creating motivation and a sense of belonging – perfect for building long-term loyalty.

🎂 4. Personalized and Branded Birthday Emails

Surprise your customers on their birthday – automatically and personally.
You can create different birthday emails for different target groups, for example:

Members:
“Happy Birthday, [Name]! Thank you for being part of our community. To show our appreciation, we’re giving you 20% off your next workshop – and a small surprise is waiting for you in the studio next time you visit. We wish you a wonderful day and can’t wait to see you again soon!”
Occasional visitors:
“Happy Birthday, [Name]! We wish you a wonderful day – maybe you’d like to celebrate with a yoga class at our studio?”

Your options:

Decide when the email should be sent – e.g. on the birthday or a few days before.
Use a professionally branded email layout with your logo and images instead of plain text.
Add a voucher or discount code to encourage engagement.

💡 Tip: Birthday emails are simple but highly effective touchpoints to strengthen customer relationships and create a positive brand experience.

🚀 Activate the Communication Extension now

Automated emails are part of the Communication Extension in the Eversports Manager.
Once activated, you’ll get access to all automations and can take your studio communication to the next level! 💪

👉 Learn how to activate the Communication Extension here.