Why You Should Focus on Customer Retention

Have you noticed a decline in class attendance or an increase in membership cancellations? Do you feel there might be ways to improve this but aren't sure how? If so, you're in the right place.

What is Customer Retention?

Customer retention refers to the ability of a business to encourage customers to return regularly, fostering long-term relationships that contribute to a stable income stream. With Eversports Manager, you have tools designed to help you understand customer behaviours, take appropriate actions, and ensure clients return more frequently.

Why Prioritize Retention?

Consider these insights:

Retention Rates: On average, only 1 out of 10 new customers returns to a venue after one year, indicating a loss of 90% of new customers within the first year.
Profit Impact: Studies show that improving customer retention can boost long-term profits by 25% to 95%.
Cost Efficiency: Focusing on retaining existing customers is three times more cost-effective than acquiring new ones.

Building a community of regular clients not only enhances financial stability but also increases the likelihood of referrals and deeper community engagement.

How to Enhance Retention?

There are various strategies to actively improve customer retention, both within and outside of Eversports Manager. Understanding your customers' needs and exceeding their expectations can significantly boost retention rates. For detailed insights and actionable tips, explore the following articles:

How to boost your customer retention

5 tips to make new customers come back

By actively focusing on retention, you can foster happy clients, achieve sustainable growth, and ensure greater financial stability.