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5 Tips to Retain New Customers Longer

Practical strategies to help your studio turn first-time visitors into loyal, long-term customers with the Eversports Manager

Building lasting customer relationships starts from the very first visit. As a business owner, you understand how valuable every customer is and how much effort it takes to acquire them. That's why it's essential to create an outstanding experience right from the start - ensuring new customers feel welcomed and motivated to return.
At Eversports, we know how crucial customer loyalty is for your studio's success. With the right tool and strategies, you can turn first-time visitors into long-term, happy clients. Read here more about customer retention and what strategies you can follow.
In this article, we share five practical, easy-to-implement tips to help you use the Eversports system effectively and strengthen relationships with new customers from day one. 
 

1. Make It Easy to Find You 

The first step to gaining new customers is ensuring they can find your studio - online and offline. Here's how to boost your visibility:
  • Select the Right Sport Categories
    Be specific about what you offer. Instead of simply "Yoga", highlight classes such as "Yinyasa Yoga for Beginners". This helps the right audience to find you.
    • Go to Settings > Profile, and select all relevant sports.
    • In your activities and videos, set both the correct sport type and difficulty level.
  • Promote Your Classes Online
    The more visible your classes are, the easier it is for customers to book.
    • To highlight special offers like workshops or retreats, the new Activities Widget is the perfect tool. It lets you present events in a clean, engaging way directly on your website. Discover how it works here
  • Offer Attractive Try-Out Options
    Trial offers lower the barrier for newcomers and increases the likelihood of them giving your studio a try. 
    • Create trial passes under Products (e.g., a single or multi-visit pass). 
    • Mark the product as a Special Type Tryout, so it's more visible in your online shop and the Eversports app.
    • In your activity settings, define how many spaces are reserved for try-out customers
    • Bonus: Add a direct link to the try-out pass on your website for easy access.

2. Share Key Information in Advance

New customers often have questions before their first visit. Be proactive and provide all the details they need, so they arrive prepared and confident.

  • Automated Email Before the First Visit
    Set up an auto-email that answers common questions, such as arrival time, what to bring, or specific studio policies. 
    • Find this feature under Marketing > Auto-emails, and customise the content to suit your studio. 
  • Frequently Asked Questions (FAQs)
    FAQs reduce the uncertainty and improve the overall experience.

    • Add a Questions & Answers section to your studio profile under Settings > Profile > Description & Info.

    • Include details about equipment, facilities, trial sessions, and anything customers often ask.

3. Give a Warm Welcome Onsite

A personal touch during the first visit makes a lasting impression. Here's how to make newcomers feel at ease:

  • Use the Sign-in List to Spot New Customers
    New customers are clearly marked with a New icon in the sign-in list.
    • Check the list before each class for first-time attendees
    • Click the New icon to open helpful tips on how to greet and support them.
    • Bonus: Let your teachers know about this feature, so they can welcome newcomers

The better you understand and support your customers from the beginning, the more likely they are to return.

4. Encourage the Next Step

The time after the first class is critical - that's when customers decide whether to come back. Make the decision easy for them.

  • Follow-up Email after the first visit
    Automatically send an email to first-time customers who haven't booked again within seven days
    • Activate this under Marketing > Auto-emails
    • Use the email to share helpful information, ask for feedback, or guide them towards suitable next steps.
  • Automated Emails for Block Cards
    Encourage ongoing bookings by sending reminders when credits are running low.

    • In your block card settings, enable emails under Communication.

    • Set triggers for “1 credit left” and send after the second-to-last visit.

    • For single-visit trial passes, set the trigger to “0 credits left,” so they receive the follow-up after their visit.

  • Provide Clear Follow-Up Product Options
    Help customers stay engaged by offering attractive trial weeks or monthly options
    • Set these products up under Products, with specific validity periods (e.g. 1 week, 1 month)
    • Promote them in your follow-up communications and auto-emails.

5. Keep your Offer Relevant and Engaging

A satisfied customer will only stay loyal if your offer continues to meet their expectations.

  • Monitor Your Studio's Performance 
    Regularly analyse which activities, products, and teachers perform best to keep your offer appealing.
    • Check performance insights under Activities > Insights
    • Note: Insights are based on participants marked as "attended"
  • Celebrate Customer Birthdays
    Small Gestures make a big difference. Set up birthday emails under Marketing > Auto-emails, and consider adding a small gift - such as a discount, free rental, or special product
  • Stay Connected Through Newsletters
    Invite customers to subscribe to your newsletter from their very first visit. It's an easy way to keep them informed about your latest news and offers. With the Eversports Communication Extension, you can design and send professional newsletters directly within the Eversports Manager – no need for external tools. Discover all benefits here

Bonus Tip: Don't Forget your online customers

If you offer online classes, make sure remote participants receive the same level of attention and support as in studio-visitors.

  • Send Pre-Class Information for Online-Bookings
    Under Settings > Online Stream, activate the auto-email for first time online participants. Provide clear instructions on how to join the stream, which platform to use, and how to reach you for support. 

By following these steps, you can use the full potential of the Eversports Manager to attract new customers and build strong, lasting relationships.

Need help implementing these tips? We’re happy to support you. Contact us anytime at support@eversports.com.